Actor Aamir Khan recently returned to the big screen with Sitaare Zameen Par. After the release, reports were rife that the actor will skip the traditional method of OTT release. Instead of the usual OTT platforms like Netflix or Amazon Prime, Aamir plans to release the movie on YouTube following a pay-per-view model. The film is expected to be available on YouTube about eight weeks after its theatrical release. He has now shared the idea behind this concept at an event.
Aamir Khan movies to be available on Youtube
In an unprecedented move to democratize content consumption, Aamir Khan has chosen to release his latest film on YouTube movies-on-demand, immediately after its theatrical run, ensuring it reaches every corner of the world at an accessible price. This bold decision sets a new precedent for film distribution globally. Sitaare Zameen Par will be available exclusively on YouTube and will not be released on any other digital platform.
The Laal Singh Chaddha actor today announced the global release of his superhit theatrical film Sitaare Zameen Par, exclusively on YouTube starting on 1 August 2025. Audiences can now rent the movie by paying a fee, turning every home and device into a janta ka theatre. To reach even broader and newer audiences in India and globally, Sitaare Zameen Par will offer subtitles and dubs in key languages.
Commenting on the launch, Actor-Producer Aamir Khan stated, “For the past 15 years I have been struggling with the challenge of how to reach audiences who do not have geographical access to theatres, or those who are unable to make it to theatres for various reasons. Finally the time for the perfect storm has come. With our government bringing in UPI and India becoming no 1 in the world in electronic payments, with internet penetration in India having grown dramatically and growing everyday, and with YouTube being on most devices, we can finally reach vast sections of people in India, and a significant part of the world.”
He added, “My dream is that Cinema should reach everyone at a reasonable and affordable price. I want people to have the ease of watching Cinema when they want, where they want. If this idea works, Creative voices can tell different stories breaking geographical and other barriers. This will also be a great opportunity for younger creative people entering the field of Cinema. If this idea works, then I see this as a win-win for all.”
Aamir upcoming movies
Directed by RS Prasanna, written by Divy Nidhi Sharma, Sitaare Zameen Par stars Aamir Khan, Genelia Deshmukh and introduces ten new faces. Next up, Aamir is producing Lahore 1947 starring Sunny Deol and Preity Zinta, and Ek Din, featuring Junaid Khan and Sai Pallavi, both under his banner Aamir Khan Productions.