Ahaan Panday and Aneet Padda’s Saiyaara is truly wreaking havoc at the box office, propelling other film to change their release plans. After seeing the humongous response the film is getting, Ajay Devgn starrer Son Of Sardaar 2 release got postponed. Now, just 2 days ahead of release the film is struggling to get screens.
Son Of Sardaar 2 struggles to get screens
As per reports in Pinkvilla, “Saiyaara is running strong at the box office, and exhibitors are not willing to let go of the romantic saga in the third week too. Mahavatar Narsimha is also beginning to gain momentum, and with audience demand, there is a spike in showcasing for the film.”
The source further added that PVR Inox is demanding 60 percent of shows while exhibitors are not allotting beyond 35 percent. “Being a comedy film from a franchise with Ajay Devgn in the lead, PVRInox is demanding 60 per cent of the total showcasing, however, exhibitors are willing allot not more than 35 per cent of shows at their properties. While some single screens have agreed on two-shows per-day, the non-national chains are willing to give not more than 35 per cent shows to Son of Sardaar 2. This has left PVRInox fuming, and the fight is on to secure more shows.”
On the same day, Dhadak 2 is releasing. However, the makers have opted different strategy. “Dhadak 2 team is going tight with their release with about 1000 screens on the first day. They are not looking for a wide release, and content with a strategic release on 1000 screens”.
As Ajay`s film struggles, makers have announced massive offer on ticket prices. Enhancing this movie-going experience, a special offer has been introduced, encouraging families to come together and revel in this cinematic treat at 50% off on first day upto Rs. 200 with a special code: SOS2.
About the film
Directed by Vijay Kumar Arora, the film boasts a power packed starcast featuring Ravi Kishan, Sanjay Mishra, Mrunal Thakur, Neeru Bajwa, Chunky Panday, Kubbra Sait, Deepak Dobriyal, Vindu Dara Singh, Ashwini Kalsekar, Roshni Walia, Sharat Saxena, Sahil Mehta and the late Mukul Dev. Presented by Jio Studios and Devgn Films, A Devgn Films and SOS 2 Limited production, Son of Sardar 2 is produced by Ajay Devgn and Jyoti Deshpande. It is all set for release on 1st August.