Filmmaker Imtiaz Ali has weighed in on the growing trend of actors skipping film promotions and media interactions. Addressing the absence of Diljit Dosanjh during the promotions of Main Vaapas Aaunga, the director explained that scheduling commitments played a key role. He also revealed whether avoiding controversies plays a major factor in actors avoiding interactions.
Imtiaz Ali on actors avoiding promotions
In an interview with India Today, Imtiaz was asked about the trend of stars like Shah Rukh Khan avoiding media interactions to promote their projects. Recently, even Diljit Dosanjh skipped promotions for Main Vaapas Aaunga. Reacting to his absence, the filmmaker said, “I can’t represent the whole film industry on this one, but for us, Diljit is not here because he’s doing shows abroad, Sharvari is not there because she is shooting abroad. When we got a release date, we knew this was going to happen. In fact, when we were taking the dates from Diljit to shoot for this film, we knew that he was going to perform at concerts when we would be releasing this film.”
He added, “But at that point of time, what was more important was the casting of the film rather than the actor`s ability to promote. We don’t have the strategy of not doing promotions or interactions, and I don’t know which is a better or a worse strategy. We do this because we are habituated to doing this. We have made a film and we want it to reach across.”
When asked if actors are avoiding media interactions to stay away from controversies, Imtiaz responded, “No, I don’t think so. It might just hinge on whether it might be effective or not. If somebody is not doing promotions, they must be thinking that it is not important and will not help the prospects of the film.”
About Imtiaz Ali and Diljit Dosanjh
Main Vaapas Aaunga features Diljit Dosanjh, Naseeruddin Shah, and Vedang Raina in pivotal roles. The movie is a cross-generational love story set during the 1947 Partition of India, unfolding across two different timelines. This marks Imtiaz`s second collaboration with Diljit after Amar Singh Chamkila.