Wherever Ram goes, Sita follows, but that certainly doesn’t apply to Sai Pallavi, who plays Sita in Nitesh Tiwari’s Ramayana. While the film has hosted four major promotional events yet, Pallavi’s absence from the events and social media has sparked speculation, from online criticism to rumours of a fallout with the team.
Sources, however, say it is purely a scheduling issue. Pallavi is currently shooting Mani Ratnam’s next with Vijay Sethupathi in Kolkata. “Sai has a packed and demanding schedule in Kolkata. The team will move to another location immediately after this. She is focused on finishing her commitment first,” says a source.
Nitesh Tiwari
Those close to the actor also stress that she has never treated social media as part of her publicity strategy. “She has always maintained a low-key online presence. The trailer is on her grid now. While she reposted it a bit late, that’s just how she has functioned throughout her career. She went for the Delhi event and then straight for her shoot,” says an insider, adding that Pallavi was never meant to attend the Ramayana unveiling at the San Diego Comic-Con.
Pallavi is expected to join co-stars Ranbir Kapoor and Yash, who play Ram and Ravana respectively, for the next phase of promotions. “The plan has always been for Sai to join the promotions in the next phase, which starts in September in several international locations.”
Film events so far
March 26 — The first character reveal at Gateway of India, Mumbai
April 2 — Rama teaser launched in Mumbai
July 18 — Pratham Sankalp grand launch at Bharat Mandapam, Delhi
July 23 — ‘Ramayana’ showcase at the San Diego Comic-Con